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Media Initiatives Group acquires Dedicated Marketing Solutions

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New York—Media Initiatives Group has acquired Dedicated Marketing Solutions, which offers advertisers premium placement on Web destinations such as CarDevotion.com, ClassesOnlineUSA.com, PharmDaily.com and TheAmazingRate.com.

Financial terms of the deal were not disclosed. London-based Media Initiatives Group is one of the top independent media sales houses in the U.K, and its ad network, eType, has exclusive third-party sales contracts with several large Web publishers.

Media investment bank DeSilva+Phillips represented Dedicated Marketing Solutions in the transaction.

—Matthew Schwartz

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