Media Initiatives Group acquires Dedicated Marketing Solutions

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New York—Media Initiatives Group has acquired Dedicated Marketing Solutions, which offers advertisers premium placement on Web destinations such as,, and

Financial terms of the deal were not disclosed. London-based Media Initiatives Group is one of the top independent media sales houses in the U.K, and its ad network, eType, has exclusive third-party sales contracts with several large Web publishers.

Media investment bank DeSilva+Phillips represented Dedicated Marketing Solutions in the transaction.

—Matthew Schwartz

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