Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Media Initiatives Group acquires Dedicated Marketing Solutions

Published on .

New York—Media Initiatives Group has acquired Dedicated Marketing Solutions, which offers advertisers premium placement on Web destinations such as CarDevotion.com, ClassesOnlineUSA.com, PharmDaily.com and TheAmazingRate.com.

Financial terms of the deal were not disclosed. London-based Media Initiatives Group is one of the top independent media sales houses in the U.K, and its ad network, eType, has exclusive third-party sales contracts with several large Web publishers.

Media investment bank DeSilva+Phillips represented Dedicated Marketing Solutions in the transaction.

—Matthew Schwartz

Most Popular
In this article: