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B2B Branding: Why Invest in It, How to Measure It, and What the Pros Do Right

Published on .

Today's B2B marketers are realizing the importance of building their brand across every online marketing channel, from email and display advertising to search and social media. In a 2012 BtoB magazine survey, 91% of marketers said they were currently making an effort to increase the value of their brand online.
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