BtoB

Can B2B CEOs be taught to believe in branding?

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In his blog post this week, Rob Meyerson from RiechesBaird argues that in order to convince CEOs to invest in branding, marketers must learn to speak like CEOs. “If EBIT and CAGR sound like foreign food, you must educate yourself quickly and get with the game,” Meyerson writes. Check out “The B2B Brand Debate” blog this week for tips on CEO-speak. READ MORE
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