In his blog post this week, Rob Meyerson from RiechesBaird argues that
in order to convince CEOs to invest in branding, marketers must learn to
speak like CEOs. “If EBIT and CAGR sound like foreign food, you must
educate yourself quickly and get with the game,” Meyerson writes. Check
out “The B2B Brand Debate” blog this week for tips on CEO-speak.