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BtoB

B2B Magazines: When to adopt a Web-only strategy

By Published on .

On the heels of his work relaunching a shuttered magazine as a Web-based business, Prescott Shibles, VP-new media at Penton Media, shares his insight with marketers at b-to-b media companies on when to consider a Web-only strategy on his blog, Shiblog | B2B Internet Marketing and Media Insight.
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