Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


The B2B Marketer's Guide to Building Online Communities

Published on .

The online world is a virtual social network. The most popular Web sites are not static environments but instead places where people can network and share information. This webcast will help you understand the power of social computing and how to measure its value. We’ll look at how to maximize blogs, discussion forums, groups, social streams, media galleries, and more to interact with customers and prospects and more importantly, to promote customer engagement about your product or service.
Most Popular
In this article: