BtoB

The B2B Marketer's Guide to Building Online Communities

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The online world is a virtual social network. The most popular Web sites are not static environments but instead places where people can network and share information. This webcast will help you understand the power of social computing and how to measure its value. We’ll look at how to maximize blogs, discussion forums, groups, social streams, media galleries, and more to interact with customers and prospects and more importantly, to promote customer engagement about your product or service.
In this article: