BtoB

The B2B Marketer Skills Snapshot survey

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The B2B Marketer Skills Snapshot Survey asked marketers to rate their skills, favorite success metrics, challenges, technology adoption and use of social media. What emerged was a holistic picture of the B2B Marketer. And, while the survey reveals that a majority of marketers are struggling to connect all of the pieces necessary for building and maintaining a successful, sustainable and scalable marketing program, it also demonstrates that marketing's relationship with sales may not be a dysfunctional as commonly thought.
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