BtoB

B2B Marketing Needs to Curate a Vibrant Community

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Social media expert Paul Dunay, author of “Buzz Marketing for Technology,” says he believes marketers have b-to-b marketing backwards. “We focus a lot of energy on the acquisition part of marketing, looking for new customers and getting them up the awareness-to-consideration-to-purchase cycle.” Instead, he said, b-to-b marketers need to focus on existing customers, creating a vibrant online community where they can share ideas, provide feedback and generate thought-leadership content. Read his blog to find out more.
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