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BtoB

B2B Marketing Lead Generation: Thought Leadership with Amy Hawthorne

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In Marketo's latest Thought Leadership posting, Amy Hawthorne, director of marketing at b-to-b lead generation company ReachForce, discusses demand generation tools and awareness building tactics. Among her recommendations to marketers: Be an active participant on LinkedIn discussions. "Remember to offer best practices," she says. "Don't be that aggressive sales person everyone rolls their eyes at.
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