BtoB

B2B marketing to go: Why mobile is crucial to your lead generation strategy

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On Marketo's Modern B2B Blogs, Jason Miller uses mobile stats to make a case for the importance of a good b-to-b mobile strategy. He writes, “If you haven't bought into the B2B marketing effectiveness of mobile, it's time to take a second look at your lead generation strategy. Consider this statistic from a recent study by comScore: In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobile devices, an increase of 37% from the previous year. Although mobile marketing presents unique challenges, two things are clear — first, mobile has the potential for unmatched reach; and second, it's here to stay."
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