Automakers launch e-marketplace, later christened Covisint.
Willis Stein acquires Ziff Davis Publishing for $780 million.
American Business Press renamed American Business Media.
Andersen Consulting rebranded as Accenture.
August: Industry Standard
Terrorist attacks on World Trade Center and Pentagon.
Enron files for Chapter 11 bankruptcy protection.
Cahners renamed Reed Business Information.
UPS rolls out “What Can Brown Do for You?” campaign.
April: The Wall Street Journal
adds color to its front page.
Hewlett-Packard Co. buys Compaq Computer Corp.
VerticalNet sells its e-marketplaces.
General Electric Co. breaks “Imagination at Work” campaign.
FTC launches Do Not Call Registry.
Accenture starts sponsorship of Tiger Woods.
Federal CAN-SPAM Act goes into effect.
Mark Zuckerberg launches Facebook (originally thefacebook.com) at Harvard University.
MediaLive cancels Comdex.
Google goes public at $85 a share.
Carly Fiorina resigns as CEO of HP.
JPMorgan Partners acquires Hanley Wood.
GE introduces “ecomagination,” an environmental branding platform.
Three former PayPal employees launch YouTube.com.
Sun Microsystems became the first Fortune
500 company to hold a full-scale media event on Second Life.
Google buys YouTube for $1.65 billion.
Prism Business Media wins auction to acquire Penton Media.
Publicis Groupe acquires online ad agency Digitas for $1.3 billion.
Microsoft Corp. releases Windows Vista and Office 2007—its largest product launch in history.
Veronis Suhler Stevenson acquires Advanstar Communications for $1.1 billion.
Facebook announces first advertising service—Facebook Ads.
Rupert Murdoch's News Corp. acquires Dow Jones & Co., publisher of The Wall Street Journal
, for $5 billion.
JPMorgan Chase & Co. agrees to acquire the failing Bear Stearns for $240 million, or $2 a share.
Forrester Research buys Jupiter Research for $23 million.
U.S. Federal Reserve Bank bails out insurer AIG for $85 billion.
Lehman Brothers Holdings files for Chapter 11 bankruptcy protection—the largest bankruptcy in U.S. history.
Gyro International, HSR Business to Business merge to create GyroHSR.
Oracle Corp. announces plans to buy Sun Microsystems for $7.4 billion.
IDG launches Amplify, a social media ad unit.
Bing-Yahoo deal announced to rival Google.
Bloomberg acquires BusinessWeek
from McGraw-Hill Cos.; later relaunched as Bloomberg Businessweek.
Accenture severs ties with Tiger Woods.
Apple introduces the iPad, hailed as “savior” of paid content.
Reed Business Information shutters 23 titles in a single day; several are later sold to RBI managers.
Twitter announces it will feature ad-supported posts.