BtoB

B2B Marketing Timeline

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2000 2001 2002 2003 2004 2005 February: Automakers launch e-marketplace, later christened Covisint. ?March: BtoB debuts. April: Willis Stein acquires Ziff Davis Publishing for $780 million. May: American Business Press renamed American Business Media. ?January: Andersen Consulting rebranded as Accenture. August: Industry Standard folds. September: Terrorist attacks on World Trade Center and Pentagon. December: Enron files for Chapter 11 bankruptcy protection. February: Cahners renamed Reed Business Information. ?February: UPS rolls out “What Can Brown Do for You?” campaign. April: The Wall Street Journal adds color to its front page. May: Hewlett-Packard Co. buys Compaq Computer Corp. July: VerticalNet sells its e-marketplaces. ?May: General Electric Co. breaks “Imagination at Work” campaign. June: ? FTC launches Do Not Call Registry. October: Accenture starts sponsorship of Tiger Woods. January: Federal CAN-SPAM Act goes into effect. ?February: Mark Zuckerberg launches Facebook (originally thefacebook.com) at Harvard University. June: MediaLive cancels Comdex. August: ? Google goes public at $85 a share. February: Carly Fiorina resigns as CEO of HP. May: JPMorgan Partners acquires Hanley Wood. May: GE introduces “ecomagination,” an environmental branding platform. ?November: Three former PayPal employees launch YouTube.com. ?July: Twitter.com debuts. October: Sun Microsystems became the first Fortune 500 company to hold a full-scale media event on Second Life. November: Google buys YouTube for $1.65 billion. November: Prism Business Media wins auction to acquire Penton Media. December: Publicis Groupe acquires online ad agency Digitas for $1.3 billion. ?January: Microsoft Corp. releases Windows Vista and Office 2007—its largest product launch in history. March: Veronis Suhler Stevenson acquires Advanstar Communications for $1.1 billion. November: Facebook announces first advertising service—Facebook Ads. December: ? Rupert Murdoch's News Corp. acquires Dow Jones & Co., publisher of The Wall Street Journal, for $5 billion. March: JPMorgan Chase & Co. agrees to acquire the failing Bear Stearns for $240 million, or $2 a share. July: Forrester Research buys Jupiter Research for $23 million. ?September: U.S. Federal Reserve Bank bails out insurer AIG for $85 billion. September: Lehman Brothers Holdings files for Chapter 11 bankruptcy protection—the largest bankruptcy in U.S. history. ?April: Gyro International, HSR Business to Business merge to create GyroHSR. April: Oracle Corp. announces plans to buy Sun Microsystems for $7.4 billion. May: IDG launches Amplify, a social media ad unit. July: Bing-Yahoo deal announced to rival Google. December:? Bloomberg acquires BusinessWeek from McGraw-Hill Cos.; later relaunched as Bloomberg Businessweek. December: Accenture severs ties with Tiger Woods. April: ? Apple introduces the iPad, hailed as “savior” of paid content. April: Reed Business Information shutters 23 titles in a single day; several are later sold to RBI managers. April: Twitter announces it will feature ad-supported posts.
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