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BtoB

B2B Online Marketing Trifecta: Content, Social Media & SEO

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Toprank's Online Marketing Blog's Lee Odden urges marketers to not forget content when planning social and search campaigns. He writes, "Content that attracts readers through search engine optimization and social media channels can do its job of educating, persuading and guiding b-to-b buyers along the sales funnel. That’s why, when it comes to online marketing, the combination of Content, Social Media and SEO provide serious competitive advantage.”
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