What are marketers measuring, and what Key Performance Indicators are they using to analyze their Web sites? What distinguishes “effective” from “ineffective” marketers? Where are they spending their Web analytics budgets? These and other questions were addressed in BtoB's just-released B2B Web Analytics Survey, conducted in conjunction with the Web Analytics Association.
The B2B Web Analytics: Statistics and Analysis webinar will explore in detail the findings of this new report and discuss their implications, including a review of the case studies in the survey, which featured companies like Honeywell Sensing and Control, Tekla Inc. and Indium Corp. The webcast will include a presentation by a top marketer who will discuss, in depth, his company's successful Web analytics deployment.