BtoB

B2BWorks hires VP-marketing, e-business development

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Chicago--B2BWorks, an online business-to-business advertising network, announced Tuesday that it has hired former IBM Corp. executive Karen Breen Vogel as the company's VP-marketing and e-business development. Ms. Breen Vogel will oversee B2BWorks' marketing communications and will be asked to develop partnerships and alliances for the B2BWorks network. At IBM, Ms. Breen Vogel was involved in the company's work with b-to-b media, first in helping them convert from analog to digital technology and then to the Internet.
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