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BtoB

B2BWorks, Northern Light in marketing partnership

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Chicago--B2BWorks Inc. and Northern Light Technology L.L.C. have entered a marketing partnership. The deal lets B2BWorks sell keyword-based marketing across the Northern Light search engine, which is heavily used by b-to-b companies, especially for news article searches. Marketing opportunities include banners, skyscraper ads and keyword text links across Cambridge, Mass.-based Northern Light's portal.
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