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BtoB

B2BWorks signs Business News Pubs

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Chicago--B2B Works announced it has completed a deal with Business News Publishing Co., Troy, Mich., to exclusively represent more than 20 of its sites for Internet advertising sales. The agreement means that B2BWorks, Chicago, will be able to offer banner advertising, e-mail and directory listings for such vertical industries as air conditioning, heating and refrigeration, and adhesives and sealant. B2BWorks, competing with Engage Business Media and other advertising networks for top vertical sites, has consistently sought exclusive working agreements with trade publication sites. With Business News Publishing in the fold, B2BWorks has more than 325 b-to-b sites in its advertising arsenal.
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