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B2BWorks signs strategic partnership with DoubleClick

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Chicago--Wedding two of the leading online advertising companies, B2BWorks Inc. announced it has chosen DoubleClick Inc.'s Dynamic Advertising Reporting and Targeting platform brand, or Dart, as its strategic ad serving solution. As part of the deal, B2BWorks will be able to resell Dart to the b-to-b marketplace. The product will be marketed under the brand name B2BWorksWare and powered by DoubleClick Dart.
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