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BtoB

Baan Co. names CMO

Published on .

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Herndon, Va. and Barneveld, Netherlands--Baan Co. has named Katrina Roche as its senior VP-CMO. Ms. Roche will be responsible for all global corporate marketing activities conducted by Baan, a business software and e-commerce company. She will also oversee corporate alliances. Previously, Ms. Roche was general manager-supply chain division.
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