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BtoB

Babcock & Jenkins names Baker as CEO

Published on .

Direct marketing agency Babcock & Jenkins Direct has named Charlie Baker as CEO, a new position. Baker, previously CEO of Family Wonder Inc., will oversee the agency’s strategic development and day-to-day management. Bill Babcock, the company’s managing partner and co-founder, who had handled those responsibilities, was named chairman. Babcock & Jenkins handles b-to-b direct marketing campaigns for large tech companies, including Hewlett-Packard Co. and Siemens AG.
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