While 2010 has been a rocky year for many media com-panies, I think most of us feel much better now than we did a year ago. I am very happy to say BtoB
and Media Business
print and online experienced a strong lift in revenue this year (up more than 15%), and this growth was centered primarily in our digital offerings.
As the whole world of b-to-b digital media continues to evolve next year, Media Business
will be more important than ever to our readers. To make sure you're aware of the best-of-breed strategies for digital growth, we're giving our website a new look early next year. It will offer more content than before and will be better organized to help you find what you need.
We will also continue to add more media-focused webinars in addition to our ever-expanding b-to-b marketing webinar series. More important, we will continue to be the strongest b-to-b media voice, providing the most news and analysis of our changing business.
Our recently launched Media Business
Digital Directions e-newsletter has been a great success, offering case studies of what publishing companies and individual brands are doing. Our BtoB
Daily News Alert continues to provide the most frequent news from the b-to-b media and marketing sectors, and our biweekly Media Business
newsletter covers print, events and digital media channels with an unmatched depth of analysis. I would like to thank our incredible Media Business
editorial staff for the best coverage available in our b-to-b media world. And I thank all of our readers, advertisers and other friends. See you in 2011!
Bob Felsenthal can be reached at email@example.com.