Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Looking back on the past year, what opportunities have come out of the down economy?

Eduardo Conrado, senior VP-global business and technology marketing, Motorola Inc.

Published on .

“The economy has helped us on an organizational front. We have consolidated our product marketing teams even more. Also, one of the biggest changes has been reducing the number of agencies we work with. We went from multiple dozens of agencies down to about a dozen. We execute our major campaigns through BBDO and push them out to the regions. Before, every segment went out and got an agency they liked, which was not good at presenting a cohesive Motorola message.”
Most Popular
In this article: