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Looking back on the past year, what opportunities have come out of the down economy?

Eduardo Conrado, senior VP-global business and technology marketing, Motorola Inc.

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“The economy has helped us on an organizational front. We have consolidated our product marketing teams even more. Also, one of the biggest changes has been reducing the number of agencies we work with. We went from multiple dozens of agencies down to about a dozen. We execute our major campaigns through BBDO and push them out to the regions. Before, every segment went out and got an agency they liked, which was not good at presenting a cohesive Motorola message.”
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