Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Backchannelmedia launches media planning portal

Published on .

Boston—Backchannelmedia, a direct response TV advertising company, announced the launch of DRTVResearch, a research portal for media buyers and planners.

The site contains program listings and demographic information for U.S. TV stations and cable networks. It also features a search engine that allows media planners to target TV programs or markets by ZIP code.

The research service is available at www.backchannelmedia.com.

—Kate Maddox
Most Popular
In this article: