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BtoB

Backchannelmedia launches media planning portal

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Boston—Backchannelmedia, a direct response TV advertising company, announced the launch of DRTVResearch, a research portal for media buyers and planners.

The site contains program listings and demographic information for U.S. TV stations and cable networks. It also features a search engine that allows media planners to target TV programs or markets by ZIP code.

The research service is available at www.backchannelmedia.com.

—Kate Maddox
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