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Bacon's introduces software for analyzing media relations efforts

Published on .

Chicago--Bacon's Information, an Observer AB company, Tuesday announced it has launched a software application to help public relations and marketing executives evaluate the effectiveness of their media relations efforts. The product is designed to give them the ability to evaluate how the media conveys their message, how different media outlets respond to the message and what kinds of messages reach the targeted audiences. Media measured include print, broadcast and online.
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