×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Don't let Bad Leads Happen to You

Published on .

Most Popular
Maria Pergolino, in a post on Marketo.com, gives sound advice on how NOT to go about gathering leads. She says that those who use the techniques she opposes run the risk of having high opt-out rates, being reported as spam and distracting their sales teams from good prospects.
READ MORE
In this article: