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BtoB

Why Do Bad Things Happen to Good E-mail?

Published on .

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Legitimate, permissioned-based email still often ends up blocked from subscribers' inboxes resulting in a very costly venture, especially for B2B marketers who have high subscriber acquisition and retention costs. The fact is one in five emails never see the inbox, and even 1:1 email often gets bulked. If you want to learn how ISPs and leading spam filters assess email and how your reputation influences your inbox placement, attend this Webcast for a lively discussion on how your reputation gets you in or can keep you locked out.
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