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BtoB

Bader Rutter oversees new Generac campaign

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Brookfield, Wis.—Marketing services agency Bader Rutter has rolled out a new advertising campaign on behalf of backup generator manufacturer Generac Power Systems.

Driven by the theme “Never feel powerless,” the campaign employs national and local TV, radio, online and print. Ads feature business owners and consumers who feel protected, even though they live and work in areas of extreme weather conditions that experience frequent power outages.

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