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BtoB

Bank of America begins agency review

Published on .

San Francisco—Bank of America has started an agency review for its marketing services, according to Advertising Age, a sibling publication of BtoB. BofA's current agencies, including BBDO Worldwide, Hill Holliday, Jack Morton Worldwide and Rapp, were invited to participate in the review, according to sources in the Ad Age story. BofA spends an estimated $2 billion annually on marketing globally.
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