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BtoB

Bank of America launches $11 million business ad campaign

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Charlotte, N.C.--Bank of America Corp. Monday launched an $11 million b-to-b advertising campaign. The print and radio campaign is the first the company has run that integrates all three segments of its business banking division. It will run in magazines and newspapers including The Financial Times, Forbes, Fortune and The Wall Street Journal. The campaign is being handled by Bozell Temerlin McClain, New York.
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