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BtoB

Bank of America launches $70 million campaign

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Charlotte, N.C.--Bank of America Corp. is launching a $70 million ad campaign—its largest ever—to promote its different delivery channels. The campaign follows on the heels of a $30 million multicultural campaign launched in April. The new campaign, developed by Bozell Worldwide, will promote the bank's ATM network, photo security check card, online banking and a new process to reduce mortgage paperwork.
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