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BtoB

Bank of America Merrill Lynch unveils new brand identity

Published on .

New York—Bank of America Merrill Lynch today unveiled its new brand identity in a global ad campaign.

In September, Bank of America acquired Merrill Lynch, and this is the first ad campaign to announce the merged identity.

The integrated effort was created by the Brand Union, a part of WPP. It recognizes the heritage of Merrill Lynch’s 95-year-old brand combined with Bank of America’s iconic logo.

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