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BtoB

Bank of America taps Doremus for b-to-b marketing

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New York--In a move that underscores its expanding commitment to b-to-b, Bank of America Corp. has hired Doremus & Co. as its agency of record for enterprise advertising and marketing communications. Doremus will develop marketing touting B of A's global corporate and investment, commercial and small-business banking divisions. Bank of America is putting great emphasis on investment banking as a revenue generator; its client base includes 90% of the Fortune 500. 
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