Barbara J. Basney is vice president of global advertising for Xerox Corporation. She is currently responsible for Xerox brand and product advertising, including traditional television, print, radio and outdoor, as well as digital media. Her responsibilities include the formulation of advertising strategies, campaign development and implementation, media mix optimization and campaign results tracking in more than 35 countries.
Basney joined Xerox in 2000 as a director of marketing communications for the Office Printing Division located in Portland, Ore. Prior to joining Xerox, she spent more than 15 years in marketing and advertising for both B-to-B and B-to-C Fortune 100 corporations including Rite-Aid, Tektronix and Convergys. Basney has managed functions including advertising, public relations, corporate communications, direct marketing, tradeshows, customer communications and marketing strategy.
Basney is active in the Association of National Advertisers (ANA), a member of the National Advertising Review Board, International Advertising Association (IAA) and serves on the ANA Corporate Communications and Television Advertising committees. She is also a member of the Advertising Women of New York and is on the Annual List of 100 Marketing Leaders by The Internationalist.
Basney, a Cherry Hill, N.J. native, grew up in Germany. She received a bachelor's degree in business administration from the College of William and Mary in Williamsburg, Va. and a master's degree in business administration from Portland State University in Portland, Ore. She currently resides in Stamford, Conn.