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Barbara Coll, WebMama.com

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What: WebMama.com, Palo Alto, Calif.
Why: A search marketing expert who often has the designation "guru" attached to her name, Coll is based in Silicon Valley and dispenses strategic search advice to clients. Prior to launching WebMama.com, she spent 10 years working in marketing for such tech companies as Sun Microsystems, Veritas' Qualix Group and Nokia's Ipsilon Networks. She is a founding member of the Search Engine Marketing Professional Organization (SEMPO).
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