Barbara Coll,

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What: CEO

Where:, Palo Alto, Calif.

Why: Coll's midsize search marketing consulting services company, founded in 1996, dispenses strategic search advice and executes on those strategies for prominent brand-name clients. Prior to launching, Coll spent 10 years working for such startups as Sun Microsystems and Ipsilon Networks, and was the force behind the creation of the Search Engine Marketing Professional Organization (SEMPO).
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