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Barclays Global Investors selects McCann agencies for iShares account

By Published on .

San Francisco—Barclays Global Investors has selected two agencies of McCann Worldgroup—McCann Erickson and MRM Worldwide—to handle advertising for iShares, its exchange-traded funds business.

McCann Erickson will develop advertising, including TV, print, radio and online, and MRM will handle relationship marketing, including e-mail, direct mail, digital strategy and data analytics.

Billings were undisclosed.

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