New York—Largely ignored in The Wall Street Journal’s recent announcement that it will begin publishing a Saturday newspaper called "Weekend Edition" is that Dow Jones & Co. already has a publication delivered on Saturday: Barron’s. Gary Holland, the magazine's publisher, said the parent company remains bullish on Barron’s and will invest in a redesign of the publication for "early next year."
Holland said Barron’s will remain different—"more in depth, more opinionated"–than the Journal.
"On the advertising side, the main thrust of the "Weekend Edition" will be consumer goods—a category that the Journal has been building on quite well. We, too, will continue to maintain and surpass our current position as the most important financial weekly," he said.