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BtoB

BASF unit selects Mullen for marketing

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Winston-Salem, N.C.—BASF U.S. Crop Protection has selected Mullen to handle marketing communications for its fungicides, herbicides, insecticides, plant regulators and seed treatment technologies. Mullen will be responsible for branding, advertising, PR, digital strategy, direct marketing, and media planning and buying. Billings were undisclosed.
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