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BtoB

Bayer CropScience selects communications agencies

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Research Triangle Park, N.C.--Bayer CropScience, an operating company of Bayer Corp., has selected AdFarm, Rhea & Kaiser and VML as communications agencies. AdFarm, Kansas City, Mo., will handle marketing and communications for cereal, sugar beet, canola and potato markets; Rhea & Kaiser, Naperville, Ill., will take the lead in corn, soybeans, cotton, rice, peanuts, citrus and horticulture markets; and VML, Kansas City, Mo., will handle online marketing for Bayer CropScience.
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