Bazaarvoice taps Paparo as senior VP-media products

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Austin, Texas—Social software company Bazaarvoice Inc. has appointed Ari Paparo to the newly created position of senior VP-media products. Paparo was previously director of product management at DoubleClick, an advertising technology company owned by Google. In his new role, he will be responsible for driving growth for Bazaarvoice's data, media and advertising products.
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