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BtoB

BBC to launch ad campaign for digital radio portfolio

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London--The British Broadcasting Corp. Wednesday said it will launch a major marketing campaign for its digital radio portfolio starting in June. The state-funded broadcaster said the campaign will promote its five digital radio networks--1 Xtra, BBC Five Live Sports Extra, 6 Music, BBC7 and the Asian Network--across its TV, radio and online services. It’s the first BBC campaign to promote its portfolio of digital radio services.
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