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BtoB

BBC selects Nielsen//NetRatings, SageMetrics

Published on .

North Hollywood, Calif.—The British Broadcasting Corp. has selected Nielsen//NetRatings and Sage Metrics to provide Internet traffic measurement and Web analytics for its Web site, www.bbc.co.uk.

Under the terms of the agreement, Internet research company Nielsen//NetRatings will provide traffic measurement for the Web site, partnering with Sage Metrics to provide Web analytics.

The selection was made following a review of more than 40 companies, in compliance with EU procurement regulations.

—Kate Maddox

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