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BtoB

BBDO acquires Barefoot

Published on .

New York—BBDO announced the acquisition of Barefoot, a creative advertising agency based in Cincinnati.

Financial terms of deal were not disclosed.

Barefoot will become part of BBDO North America and a member of the Proximity Worldwide Network, BBDO’s direct and digital marketing network. Doug Worple, founding partner and chief creative officer of Barefoot, will continue to lead the agency and will become a member of the Proximity Worldwide board.

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