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BtoB

BBDO named agency of record for PeopleSoft

Published on .

New York--BBDO Worldwide has been named advertising agency of record for PeopleSoft Inc., a Pleasanton, Calif., maker of collaboration software. The win came after a review, which PeopleSoft initiated in August, including incumbent Kirshenbaum Bond & Partners. The budget was undisclosed, but a source with knowledge of the account estimated it at $30 million.
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