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BtoB

BBDO wins back Visa global creative

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New York—BBDO New York has been named lead global creative agency for Visa Inc., after losing the account in 2005. The previous lead creative agency was TBWAChiatDay, Los Angeles, which will continue to stay on Visa's roster and support work in international markets, according to a Visa spokesman. BBDO will expand Visa's global campaign “More People Go with Visa,” and develop advertising to strengthen Visa's global brand. Billings were undisclosed.
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