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BtoB

BBDO wins Bank of America financial services account

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New York--BBDO New York, the flagship of ad agency giant BBDO Worldwide, has been named Bank of America's agency partner for the upcoming launch of an investment services program through its Asset Management Group. BBDO New York will handle creative development, strategic planning and all other aspects of the marketing communications program. Work starts immediately and the campaign will launch in early 2003.
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