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BtoB

BBDO wins Grand CEBA Award for GE campaign

Published on .

New York—BBDO Worldwide won the Grand CEBA Award for its GE “Global Ecomagination” campaign at American Business Media’s 13th annual Creative Excellence in Business Advertising Awards presentation Wednesday.

BBDO also won a CEBA award for “Global Ecomagination” in the integrated media promotion campaign category, for a campaign that appeared in BusinessWeek.

For single ad, one page or less, with an annual media budget greater than $100,000, the winner was Fergus/Peters, for its “World’s Biggest Vegetarians” ad created for PotashCorp.

The winner of single ad, one page or less, with an annual media budget up to $100,000, was Martin/Williams Advertising for its “Chicken Soup” ad, created for Pfizer Animal Health.

Ogilvy Worldwide was the winner for digital online advertising, for a campaign it created for IBM Corp. called “Stop Talking, Start Doing.”

—Kate Maddox

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