BBDO also won a CEBA award for “Global Ecomagination” in the integrated media promotion campaign category, for a campaign that appeared in BusinessWeek.
For single ad, one page or less, with an annual media budget greater than $100,000, the winner was Fergus/Peters, for its “World’s Biggest Vegetarians” ad created for PotashCorp.
The winner of single ad, one page or less, with an annual media budget up to $100,000, was Martin/Williams Advertising for its “Chicken Soup” ad, created for Pfizer Animal Health.
Ogilvy Worldwide was the winner for digital online advertising, for a campaign it created for IBM Corp. called “Stop Talking, Start Doing.” Msnbc.com launches self-service ad program Redmond, Wash.—Msnbc.com introduced a new self-service online ad program aimed at small and midsize businesses.
The program is powered by AdReady and delivers an on-demand banner ad solution that allows marketers to build and run campaigns on msnbc.com. Using the system, businesses can create customized ads from a library of templates, measure the performance of their campaigns and continuously test and optimize the performance of their ads.