BBDO New York won the Grand CEBA Award for its General Electric Co. “Global ecomagination” campaign at American Business Media's 13th annual Creative Excellence in Business Advertising Awards Oct. 1.
ABM presented the awards at a ceremony at Jazz at Lincoln Center in New York, attended by more than 250 ad agency and marketing executives.
“We are so delighted to present the Grand CEBA Award to a fully integrated campaign,” said Gordon Hughes II, president-CEO of American Business Media. “Clearly, both BBDO and GE understand the power of the multiplicity of b-to-b delivery platforms in print, in person and online.”
BBDO also won a CEBA award for its GE “ecomagination” campaign in the integrated media promotion campaign category for a campaign that appeared in BusinessWeek.
“We like to say that imagination is in GE's DNA,” said John Osborn, president-CEO of BBDO New York. “ "Ecomagination,' like other GE advertising, is full of optimism, reflecting the company's belief that there is one unlimited resource: the human imagination.
“We launched "ecomagination' three years ago as a way to communicate GE's belief that financial and environmental performance can work together to drive growth, while taking on some of the world's biggest challenges. The fact that it's been so well-received in the marketplace and among our peers—as evidenced by winning a CEBA award—is extremely gratifying.”
Ogilvy New York was the winner in the digital online advertising category for a campaign it created for IBM Corp. called “Stop Talking, Start Doing,” which appeared on Forbes.com.
Ogilvy also won an award in a new category, online video advertising, for an online campaign it created for IBM Corp. called “Quicksand/The Tour,” which appeared on Forbes.com.
The winner of single ad, one page or less, with an annual media budget greater than $100,000, was Fergus/Peters, Des Plaines, Ill., for its “World's Biggest Vegetarians” ad created for PotashCorp.
Martin/Williams Advertising, Minneapolis, was the winner of single ad, one page or less, with an annual media budget up to $100,000, for its “Chicken Soup” ad, created for Pfizer Animal Health.
In the face-to-face category, Carmichael Lynch, Minneapolis, won an award for a campaign it developed for ORC Industries at the Outdoor Retailer show.
Also at the awards ceremony, ad agencies and executives inducted into the CEBA Hall of Fame included: Gordon Bowen, founder-chief creative officer of mcgarrybowen, New York; Tom Stein, president-CEO of Stein Rogan+ Partners, New York; DDB Worldwide, New York; and Martin Agency, Richmond, Va.
The Nielsen Corporate Achievement Award for Creative Excellence in Business Advertising, which recognizes a company's strategic use of business media advertising, was presented to Yahoo.
Also, the Reed Exhibitions Face-to-Face Award, which recognizes the highest standards of creativity displayed in trade shows and events, was presented to Carmichael Lynch for ORC Industries' Outdoor Retailer show. M