The awards, which recognize excellence in b-to-b marketing communications, were presented Wednesday at a ceremony in New York.
The GE spot, called “Love Story,” also won first place in the broadcast TV single spot category. Ogilvy New York took all three top spots for integrated marketing campaigns more than $500,000 for efforts it developed for IBM Corp.
PJA Advertising+Marketing, Cambridge, Mass., won first place in integrated marketing campaigns between $250,000 and $500,000 for its Novell campaign; it also won first place in integrated marketing campaigns less than $250,000 for its GE Healthcare campaign.
To see the complete list of winners and creative work, go to http://www.bmanyc.org/bmanyc/aceawards2009/winners.html.