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BtoB

BBDO wins Best of Show at BMA Ace Awards

Published on .

New York—BBDO New York won Best of Show at the Business Marketing Association New York Ace Awards for a TV campaign it developed for client General Electric Co.

The awards, which recognize excellence in b-to-b marketing communications, were presented Wednesday at a ceremony in New York.

The GE spot, called “Love Story,” also won first place in the broadcast TV single spot category. Ogilvy New York took all three top spots for integrated marketing campaigns more than $500,000 for efforts it developed for IBM Corp.

PJA Advertising+Marketing, Cambridge, Mass., won first place in integrated marketing campaigns between $250,000 and $500,000 for its Novell campaign; it also won first place in integrated marketing campaigns less than $250,000 for its GE Healthcare campaign.

To see the complete list of winners and creative work, go to http://www.bmanyc.org/bmanyc/aceawards2009/winners.html.

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