BBDO Worldwide completes global restructuring

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New York—BBDO Worldwide announced the completion of a global restructuring that began last year with a new lineup of regional senior executives.

Gerry Frascione, currently president-CEO BBDO Canada, will take on the additional responsibility of president-CEO BBDO North America, covering the U.S., Puerto Rico, Canada and Mexico.

Andrew Robertson, who previously held dual positions as president-CEO BBDO North America and president-CEO BBDO Worldwide, is relinquishing his North American title to focus on his global position.

Also as part of the restructuring, Jeff Mordos has been named chief operating officer of BBDO North America, in addition to his current role as COO of BBDO New York.

Last year, William Eccleshare was named chairman-CEO of BBDO Europe, the Middle East and Africa, and Chris Thomas was named chairman-CEO of BBDO Asia.

—Kate Maddox

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