A new award, the Trade Show Award, sponsored by Reed Exhibitions, went to Honeywell Security.
The VNU Lifetime Achievement Award was awarded to Conde Nast Publications.
The Interactive Award, sponsored by Forbes.com, was given to OgilvyOne Worldwide for its IBM “Government” ad.
CEBA WINNERS
For advertising with an annual media budget of up to $100,000:
CATEGORY 1: Single ad—page or less Agency: Colangelo Synergy Marketing Advertiser: Kraft Food Name of ad: “Puckerin’ George” Publication where ad appeared: Drug Store News
CATEGORY 2: Single ad—spread or larger Agency: SFGT Advertising Advertiser: De’Longhi USA Name of ad: “Raising the Temperature of Design” Publication where ad appeared: Home Furnishings News
CATEGORY 3: Single ad—inserts, pop-ups, foldouts, spectaculars, gatefolds & multi-units Agency: PGR Media Advertiser: Johnston & Murphy Name of ad: “The Firm” Publication where ad appeared: Footwear News
CATEGORY 4: Campaign Agency: HSR Business to Business Advertiser: Hobart Corp. Name of ad: “Our Name Means Many Things” Publication where ad appeared: Foodservice Equipment Reports, Nation’s Restaurant News
For advertising with an annual media budget $100,000 or more:
CATEGORY 5: Single ad—page or less Agency: Rodgers Townsend Advertiser: SBC Communications Name of ad: “Crate & Barrel” Publication where ad appeared: Baseline, CIO, Computerworld, InformationWeek, InfoWorld, Network Computing, Network World, Optimize
CATEGORY 6: Single ad—spread or larger Agency: Martin/Williams Advertising Advertiser: Cargil Name of ad: “TNT Burger” Publication where ad appeared: Nation’s Restaurant News
CATEGORY 7: Single ad—inserts, pop-ups, foldouts, spectaculars, gatefolds & multi-units Agency: Mono Advertiser: USA Network Name of ad: “USA Network—Characters Welcome” Publication where ad appeared: Adweek, Brandweek, Mediaweek
CATEGORY 8: Campaign Agency: Goodby, Silverstein & Partners Advertiser: Adobe Systems Name of ad: “Adobe.com/Work Together Better” Publication where ad appeared: Design News, EDN
No media budget breakdown:
CATEGORY 9: Interactive Agency: OgilvyOne Worldwide Advertiser: IBM Corp. Name of ad: “Government” Web site where ad appeared: Forbes.com
CATEGORY 10: Corporate mdia promotion Agency: Danielski Design Advertiser: Crain’s New York Business Name of ad: “20th Anniversary” Publication where ad appeared: Advertising Age, BtoB, Crain’s New York Business
CATEGORY 11: Integrated media promotion Agency: BBDO (also Grand CEBA Winner) Advertiser: General Electric Name of ad: “Ecomagination” Publication where ad appeared: Aviation Week & Space Technology, Bloomberg Markets, BusinessWeek, The Economist, Forbes.com
